COOKIE NOTICE.

Last Updated: [09/15/2026]

Summary

This Cookie Notice supplements the information in our Privacy Notice by explaining how Michelin Connected Fleet powered by NEXTRAQ LLC (NexTraq), including its affiliates and subsidiaries (collectively, “MCF”, “we”, “us”, or “our”), and our business partners and service providers, use cookies and related technologies in providing and managing our online services and our marketing communications.

It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases, we may use cookies and related technologies described in this Cookie Notice to collect personal data, or to collect information that becomes personal data if we combine it with other information. For more details about how we process your personal data, please review the Privacy Notice (linked above).

When we use the term “Services,” we are referring only to the products and services that we offer through MCF that post or link to our Privacy Notice (linked above) such as products, websites, digital services, mobile applications, and services.

What is a cookie or similar technologies?

A cookie is a small data file that is downloaded to a browser when you visit a website that allow us and our third-party partners and providers to collect information about our email communications, websites, and other online Services. We and our third-party partners and providers may also use other, related technologies to collect this information, such as web beacons, pixels, embedded scripts, location-identifying technologies, and logging technologies. In this Cookie Notice, we call all these technologies “cookies”.

What information does MCF and third-party partners and providers collect through cookies?

When enabled, cookies will automatically collect information about an interaction or visit to our website or other online Services or our marketing emails. Cookies may collect log information about the type of device being used to access our website or online service, the browser type and operating software, the internet protocol (IP) address assigned to the session, the date and time of visit, and other similar information. Pixels in our marketing communications may record when an email was opened, if you allow pictures to load automatically in your emails, or record if an action was taken such as clicking on the email links or forwarding the email.

Third-party partners and providers may also collect personal data about your online activities over time and across different websites when you use our websites and online Services.

Other policies we encourage you to read

Some of the information from cookies does not identify you directly or indirectly and does not constitute personal data.  Others may allow you to identify yourself and constitute personal data and as such be subject to data protection regulation.  For further information on how we process your personal data, we encourage you to read our Privacy Notice (available here: https://connectedfleet.michelin.com/privacy-policy/) and the privacy policies of our partners available on their websites.

Why does MCF use cookies?

Functional cookies assist us in the operation of our website and online services. For example, they help a visitor navigate pages and remember a user’s preferences to improve the browsing experience. Analytics cookies help measure usage and activity trends for our website, online Services and marketing emails. Advertising cookies help make the advertisements you see more relevant to your interests. For some categories of cookies (for example, targeted advertising cookies) you may be able to control whether a cookie is installed or read on your device.

Please note that we link some of the personal data we collect through cookies with the other personal data that we collect about you and for the purposes described in our Privacy Notice (linked above).

What types of cookies are used by MCF?

The following sets out how we use different categories of cookies and similar technologies, as well as information on your options for managing the settings for the data collected by these technologies:

Third-Party Cookies and Interest-Based Advertising

We participate in interest-based advertising and use third-party advertising companies to serve you targeted advertisements based on your browsing history. We permit third-party online advertising networks, social media companies and other third-party services, to collect information about your use of our online Services over time so that they may play or display ads on the Services, on other websites, or services you may use, and on other devices you may use. Typically, though not always, the information used for interest-based advertising is collected through tracking technologies, such as cookies, web beacons, embedded scripts, location-identifying technologies, and similar technology (collectively, “tracking technologies”), which recognize the device you are using and collect information, including click stream information, browser type, time and date you visited the site, AdID, precise geolocation and other information. We may share a common account identifier (such as a hashed email address or user ID) with our third-party advertising partners to help identify you across devices. We and our third-party partners use this information to make the advertisements you see online more relevant to your interests, as well as to provide advertising-related services such as reporting, attribution, analytics, and market research. We may also use services provided by third parties (such as social media platforms) to serve targeted ads to you and others on such platforms. We may do this by providing a hashed version of your email address or other information to the platform provider. See “Your Choices About Online Ads” below, to learn more about interest-based advertising.

For California Residents: To exercise your right to opt-out of the sale of sharing of personal data as it relates to the use of cookies and other tracking technologies for analytics and targeted ads:

For browser-based opt-outs, click on the “Your Privacy Choices” link in the footer of the website. If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager.

For app-based opt-outs, please visit the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android).

Please see the “Cookie Management and the Right to Opt Out of the Sale and Sharing of Personal Data for Targeted Advertising Purposes” section below for more information.

Social Media Widgets and Advertising. The Services may include social media features, such as the Facebook Like button, Pinterest, Instagram, Twitter, or other widgets. These social media companies may recognize you and collect information about your visit to the Services, and they may set a cookie or employ other tracking technologies. Your interactions with those features are governed by the privacy policies of those companies.

We display targeted advertising to you through social media platforms, such as Facebook, Twitter, Instagram, YouTube, and other social media forums. These companies have interest-based advertising programs that allow us to direct advertisements to users who have shown interest in the Services while those users are on the social media platform, or to groups of other users who share similar traits, such as likely commercial interests and demographics. We may share a unique identifier, such as a user ID or hashed email address, with these platform providers or they may collect information from our website visitors through a first-party pixel, in order to direct targeted advertising to you or to a custom audience on the social media platform. These advertisements are governed by the privacy policies of those social media companies that provide them. If you do not want to receive targeted ads on your social networks, you may be able to adjust your advertising preferences through your settings on those networks. You may learn more about advertising preferences by clicking on the links provided below. Please note that these links are provided for your convenience only and we do not control the content or features that may be available on these third-party services. 

• Facebook. To learn more about your advertising preferences on Facebook Companies, please visit: https://www.facebook.com/help/109378269482053.
• X. To learn more about privacy controls for personalized ads on X, please visit: https://help.x.com/en/safety-and-security/privacy-controls-for-tailored-ads.
• Third-Party Partners. The following is a sample of the third-party service partners we work with to provide advertising services. We will strive to update this list if or when we work with new partners which offer you choices about the collection of your information, but as partners change and new technologies become available, this list is likely to change over time and may not always reflect our current partners.
• Google Analytics and Advertising. We use Google Analytics to recognize you and link the devices you use when you visit our websites or Services on your browser or mobile device, log in to your account on the Services, or otherwise engage with us. We share a unique identifier, like a user ID or hashed email address, with Google to facilitate the service. Google Analytics allows us to better understand how our users interact with the Services and to tailor our advertisements and content to you. For information on how Google Analytics collects and processes data, as well as how you can control information sent to Google, review Google’s site “How Google uses data when you use our partners’ sites or apps” located at https://policies.google.com/technologies/partner-sites. You can learn about Google Analytics’ currently available opt-outs, including the Google Analytics Browser Ad-On here https://tools.google.com/dlpage/gaoptout/.
• Browser controls
• Manage your preferences through our cookie management solution
• For browser-based opt-outs, click on the “Your Privacy Choices” link in the footer of the website. If you are visiting our site with the Global Privacy Control enabled, any cookies that constitute sales or are used for targeted advertising should already be turned off automatically in our cookie preference manager.
• For app-based opt-outs, please visit the settings menu on your mobile device by selecting “limit ad tracking” (iOS) or “opt-out of interest-based ads” (Android).

We may also utilize certain forms of display advertising and other advanced features through Google Analytics, such as Remarketing with Google Analytics, Google Display Network Impression Reporting, the DoubleClick Campaign Manager Integration, and Google Analytics Demographics and Interest Reporting. These features enable us to use first-party cookies (such as the Google Analytics cookie) and third-party cookies (such as the DoubleClick advertising cookie) or other third-party cookies together to inform, optimize, and display ads based on your past visits to the Service. You may control your advertising preferences or opt-out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at https://myadcenter.google.com/home, or by visiting the Network Advertising Initiative’s (NAI) online resources at https://optout.networkadvertising.org/. 

Your Choices About Cookies

Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides. To learn more on how to configure cookies, you can visit the following website: https://www.youronlinechoices.com/.

You may also set your email options to prevent the automatic downloading of images in our marketing emails that may contain pixels that would allow us to know whether you have accessed our emails and performed certain functions with it.

MCF provides a cookie preference solution to manage users’ consent on our websites or applications regarding cookies.  You can access our cookie management solution at any time by clicking the “Your Privacy Choices” link in the footer of our website.

During your first visit to our site, this dashboard allows you to indicate your choice. You can accept them, configure them, or decline them by clicking on the buttons available in the cookie management solution.

You are free to accept or decline cookies but be aware that a refusal could make your browsing on our website less user-friendly and with less relevant content. 

Your Choices About Online Ads

We support the self-regulatory principles for online behavioral advertising (Principles) published by the Digital Advertising Alliance (DAA) and, for our Canadian sites, the Digital Advertising Alliance of Canada (DAAC). This means that we allow you to exercise choice regarding the collection of information about your online activities over time and across third-party websites for online interest-based advertising purposes. More information about these Principles can be found at https://youradchoices.com/ and/or www.youradchoices.ca. If you want to opt out of receiving online interest-based advertisements on your internet browser from advertisers and third parties that participate in the DAA/DAAC program and perform advertising-related services for us and our partners, please follow the instructions at https://optout.aboutads.info/, www.youradchoices.ca (Canada), or https://optout.networkadvertising.org/ to place an opt-out cookie on your device indicating that you do not want to receive interest-based advertisements. Opt-out cookies only work on the internet browser and device they are downloaded onto. If you want to opt out of interest-based advertisements across all your browsers and devices, you will need to opt out on each browser on each device you actively use. If you delete cookies on your device generally, you will need to opt out again. If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at https://youradchoices.com/appchoices or www.youradchoices.ca (Canada).

If you want to opt out of receiving online interest-based advertisements on mobile apps, please follow the instructions at https://youradchoices.com/appchoices.

Cookie Management and the Right to Opt Out of the Sale or Sharing of Personal Data for Targeted Advertising Purposes

For California Residents: Unless you have exercised your Right to Opt Out (as described in the “Your Privacy Choices” section of our California Privacy Disclosures), we may “sell” or “share” your personal data to third parties for targeted or cross-context behavioral advertising purposes. The third parties to whom we sell or share personal data may use such information for their own purposes in accordance with their own privacy statements, which may include reselling or sharing this information to additional third parties.

You do not need to create an account with us to exercise your Right to Opt Out. However, we may ask you to provide additional personal data so that we can properly identify you in our dataset and to track compliance with your opt-out request. We will only use personal data provided in an opt-out request to review and comply with the request. If you chose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems.

To exercise your right to opt-out of the sale or sharing of personal data as it relates to the use of cookies and other tracking technologies for analytics and targeted ads:

Once you make an opt-out request, you may change your mind and opt-in at any time by returning to this Cookie Notice and clicking on the “Your Privacy Choices” link in the footer of the website or contacting us at privacy.amn@michelin.com.

In addition, by visiting www.privacyrights.info, you can opt out from sales and sharing of this type of personal data by businesses that participate in the DAA’s CCPA App-based Opt-Out Tool. To make opt-out requests related to mobile apps on your device for businesses participating in the opt out tool, you can download the appropriate app at https://privacyrights.info/appchoices-ccpa. Please note that when you opt out of receiving interest-based advertisements, this does not mean you will no longer see advertisements from us or on our online Services. It means that the online ads that you do see from DAA program participants should not be based on your interests. We are not responsible for the effectiveness of, or compliance with, any third-parties’ opt-out options or programs or the accuracy of their statements regarding their programs. In addition, third parties may still use cookies to collect information about your use of our online Services, including for analytics and fraud prevention as well as any other purpose permitted under the DAA’s Principles.

Updates to This Cookie Notice

We may change our Cookie Notice from time to time. Any changes we make to our Cookie Notice in the future will be posted on this page. All changes shall be effective from the date of publication unless otherwise provided.

Contact Us

If you have any questions or requests in connection with this Cookie Notice or other privacy-related matters, please send an email to privacy.amn@michelin.com.

Alternatively, inquiries may be addressed to:

North American Privacy Officer

Michelin North America, Inc.

One Parkway South

Greenville, SC 29615