Last Updated: [19/12/2023]


This Cookie Notice supplements the information in our Privacy Notice by explaining how MCF (including its affiliates and subsidiaries) uses cookies and related technologies in providing and managing our online services and our marketing communications.

Who we are and how we can be contacted

Our full company name is Masternaut Limited (“MICHELIN Connected Fleet” or “MCF”) and when you use our website and our services directly, we act as a Data Controller.  We also operate through group companies in a number of countries around the word and details will be provided where appropriate.

If you need to contact us you have a number of options, you can send us a letter or email using the following details:

MICHELIN Connected Fleet Data Protection Officer - Djamel Souici

Priory Park

Great North Road, Aberford


LS25 3DF

United Kingdom



What is a cookie or similar technologies?

A cookie is a small data file that is downloaded to a browser when you visit a website. Web beacons, also known as pixel tags, are tiny graphic objects that are embedded in a web page or email. We also use web beacons on our websites. For example, we may place web beacons in marketing emails that notify us when you click on a link in the email that directs you to one of our websites. Such tracking technologies are used to operate and improve our websites and email communications and track the clicking of links or opening of emails. In this Cookie Notice, we call all these technologies “cookies”.

What information does MCF collect through cookies?

When enabled, cookies will automatically collect information about an interaction or visit to our website or other online service or our marketing emails. Cookies may collect log information about the type of device being used to access our website or online service, the browser type and operating software, the internet protocol (IP) address assigned to the session, the date and time of visit, and other similar information. Pixels in our marketing communications may record when an email was opened, if you allow pictures to load automatically in your emails, or record if an action was taken such as clicking on the email links or forwarding the email.

Other policies we encourage you to read

Some of the information from cookies does not identify you directly or indirectly and does not constitute personal data.  Others may allow you to identify yourself and constitute personal data and as such be subject to data protection regulation.  For further information on how we use, store, keep your personal data secure and about your rights we encourage you to read our Privacy Notice (available here: and the privacy policies of our partners available on their websites.

Why does MCF use cookies?

Functional cookies assist us in the operation of our website and online services. For example, they help a visitor navigate pages and remember a user’s preferences to improve the browsing experience. Analytics cookies help measure usage and activity trends for our website, online services and marketing emails. Advertising cookies help make the advertisements you see more relevant to your interests. For some categories of cookies (for example, targeted advertising cookies) your prior consent is required by regulation before the cookie is installed or read on your device.

How does MCF inform you of the cookies that it uses?

When you first visit MCF’s website or application, our Cookie management solution informs you that our site or application uses cookies and directs you to this page to learn more. This Cookie Notice is also available through the “Cookie Notice” link in the footer of our website.

What types of cookies are used by MCF?

A cookie can be classified in different ways. 

By lifespan, a cookie is either a:

  • Session cookie which is erased when the user closes the browser.

  • Persistent cookie which remains on the user's computer/device for a pre-defined period of time according to the span that is attributed and the parameters of your internet browser. Retention periods vary from cookie to cookie. We determine the duration of cookies based on what is proportionate in relation to the intended outcome and then limit this to what is necessary to achieve the purpose.

As for the domain to which it belongs, they are either:

  • First-party cookies which are set by the web server of the visited page and share the same domain, in this case, MCF or its processors.

  • Third-party cookies stored by a different domain to the visited page's domain. They are placed by third-party partners that MCF has authorized (for example an advertising agency). When they use cookies, these third-party partners are responsible for the cookies they use.

Besides these characteristics relating to their functioning:

The following sets out how we use different categories of cookies and similar technologies, as well as information on your options for managing the settings for the data collected by these technologies:


Type of Cookies


Managing Settings

Strictly Necessary Cookies

Strictly necessary cookies are cookies that are indispensable due to the fact that they enable core functionality such as accessibility, content delivery, network management and security. Without these cookies, we could not deliver content to your browser, secure areas of our site, or record information in a webform.

These cookies are based on MCF’s legitimate interest. Because they are strictly necessary for your navigation, your prior consent is not required. These cookies are on by default and cannot be turned off.

Because Strictly Necessary Cookies are essential to operate the websites there is no option to opt out of these cookies.

Functional cookies

Functional cookies enable our website to provide enhanced functionality and personalization and are used to improve your browsing experience. These cookies are used to remember the choices you make (such as language and region), and to format content based on those choices.

To manage the use of functional cookies on our websites, you can use our cookie management tool or your browser’s functionality to accept or reject these cookies. If you reject these cookies, then some or all of these services may not function properly.

Analytics and Audience Measurement Cookies

These cookies collect information regarding the number of visitors to the website across their different visits. The data collected through these cookies generates statistical data on visits (the number of visitors and pages visited, their frequency of return the duration of each visit, and the error messages encountered, among other things). We may also use third-party tools to collect information you provide to us or information about how you use the services and may record your mouse movements, scrolling, clicks and keystroke activity on the services and other browsing, search or purchasing behavior. These tools may also record information you enter when you interact with our services or engage in chat features through our services. These cookies assist us in improving our websites, online services, and marketing communications.

We may use our own technology or third-party technology to track and analyze usage and volume statistical information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements.

In particular, we use Google Analytics ("Google Analytics"), a web analytics service provided by Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA as our processor. Google Analytics uses cookies to help us analyze how our websites are used, including the number of visitors, the websites visitors have come from, and the pages they visit. This information is used by us to improve our websites.

You can use our cookie management tool or your browser’s functionality to accept or reject these cookies.

To opt out from data collection by Google Analytics, you can download and install a browser add-on, which is available here.

To learn how to control functional cookies using your browser settings click here.

To learn how to manage privacy and storage settings for Flash cookies click here.

Targeting and Advertising Cookies

These cookies may be set through our websites by our third-party partners and providers. These cookies record interactions with your websites, online services, and marketing advertisements. They may also record the location from which you are accessing our content. These cookies may be used to personalize advertising and marketing.  Targeting and tracking cookies enable MCF and third parties to provide services, mainly advertising, and to improve the effectiveness of such services. 

Examples include cookies that enable advertising agencies to serve ads based on your interests as determined by how you browse MCF’s websites, or that limit their repetition. 

These cookies require your permission. You can use our cookie management tool or your browser to accept or reject these cookies.

See the information below, to learn more about these and other advertising networks and your ability to opt out of collection by certain third parties.


Advertising cookies generated by social network sharing buttons

MCF uses so-called social plugins (hereinafter referred to as buttons) which link to social networks such as Facebook, LinkedIn and YouTube.

When you visit our website, these buttons are disabled by default, which means they do not send any information to the social networks in question without action on your part. Before you can use these buttons, you have to click to enable them. The buttons remain enabled until you disable them again or you delete your cookies. Once they have been enabled, the system connects directly to the server of the social network selected. The content of the button is then transferred directly from the social networks to your web browser, which incorporates them into the website you are visiting.

As soon as you have enabled a button, the social network in question can collect data, irrespective of whether or not you use the button. If you are logged on to a social network, it can link your visit to this website to your user account. Visits to other MCF websites will only be linked if you have also enabled the corresponding button on these sites.

If you are a member of a social network and you do not want it to link the data collected from your visit to our website to the information provided when you joined the network, you must log out of the social network in question before enabling the buttons.

Please note that we have no influence over the scope of data collected by the social networks through your buttons. Please refer to the data protection statement published by the social networks in question for more information about the scope and purpose of the data collection and how they process and use such data, as well as the rights and setting options to protect your privacy.

These cookies are used on the basis of your prior consent.

How to refuse and/or uninstall these cookies

  • Browser controls

Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides. To learn more on how to configure cookies, you can visit the following website:

You may also set your email options to prevent the automatic downloading of images in our marketing emails that may contain pixels that would allow us to know whether you have accessed our emails and performed certain functions with it.

  • Manage your preferences through our cookie management solution

MCF provides a cookie preference solution to manage users’ consent on our websites or applications regarding cookies.  

During your first visit to our site, this dashboard allows you to indicate your choice. You can accept them, configure them, or decline them by clicking on the buttons available in the cookie management solution.

You are free to accept or decline cookies but be aware that a refusal could make your browsing on our website less user-friendly and with less relevant content. 

The consent given is valid for a period not exceeding the expiration date of the cookie regarding its purpose and no longer than necessary in accordance with the legislation. If you refuse any cookies, MCF also remembers your choice and no longer presents the cookie management solution to you for a defined period. At the end of this retention period, or if you delete the cookie related to the storage of your choice, the cookie management solution will be proposed to you again.

You may also access the cookie management solution at any time by clicking this button: 

  • Interest-based advertising

Please see our Privacy Notice (available here: for additional information on how to make choices regarding how we personalize advertising based on your interests and browsing history.